Traveling can give us some of the most beautiful experiences of our lives, although there are also many things that can potentially go wrong, therefore researching about our destination in advance is always key.

I remember doing some research when I was about to go to New York and having more than 20 tabs open in the browser, from where I copied the tips I found useful and then pasted them into a Word file.

New York was ultimately amazing, but I can not say the same about the experience of preparing for the trip.

🎯 Goals

There are plenty of excellent travel apps about where to go and what to do, but what about all those tips and everyday hacks that you can only get by browsing countless message boards pages, reading extensive blog posts or by watching hours of travel videos on Youtube? …

If you are anything like me, you almost never print your digital pictures. Finnally, after years of making up excuses, I printed some of my most beloved memories in a instant-like style.

🎯 Goals

I was really happy with the result, but surprised that it took me so long to prepare the file for print. I thought to myself: “Why not develop a web application to speed things up? It would help me to print photos more regularly and, hopefully, help other people as well”.

⚠️ Challenges

We live in the era of instant gratification, and regardless of how much we would like to have our best pictures on paper (rather than lost on the phone camera roll), we often perceive that the time and effort involved in printing the pictures weights more than the reward we may get from doing so. …

Si te pasa como a mi, casi nunca imprimís tus fotos. Después de años de querer hacerlo y sentirme algo culpable por inventar siempre una tonta excusa, finalmente imprimí algunas al estilo fotografía instantánea.

🎯 Objetivos

Quedé muy contento con el resultado, pero sorprendido de que me haya tomado tanto tiempo preparar el archivo para impresión y pensé: “¿Por qué no desarrollar una aplicación web para que permita crearlo rápidamente? Sin duda, me sería de utilidad para imprimir fotos más seguido y, con suerte, también ayudaría a otras personas.”

⚠️ Desafíos

A todos nos gustaría tener nuestras mejores fotos en papel en lugar de que estén perdidas en la carrete del teléfono. Sin embargo, vivimos en la era de la gratificación instantánea, e independientemente de cuánto nos gustaría, a menudo percibimos que el esfuerzo y tiempo que implica imprimir las fotos es mayor a la recompensa que podemos obtener. …

Months ago, when my sister asked me for help with her resume, I was too busy to design one from scratch. I searched online for a resume creator to quickly assist her, but after trying many of the tools available, I was surprised to find out that most of them did not meet my expectations. The small group of websites that did do a good job had too many features, which made them unintuitive for the average user.

Moreover, many of the paid options forced users to sign-up before even allowing them to test the service, and a few others had a dishonest and non-transparent pricing methods. …

Cuando mi hermana tiempo atrás me pidió ayuda con su CV, yo estaba con demasiado trabajo como para ocuparme en diseñarlo por completo y busqué en internet una solución para asistirla rápidamente.

Tras hacer un revelamiento de las herramientas disponibles para crear un curriculum online, me sorprendí al descubrir que la mayoría proveía un servicio muy inferior al que esperaba encontrar. …

🎯 Objetivos

• Aumentar la captación de nuevos clientes
• Mejorar el nivel de satisfacción de los clientes existentes

⚠️ Desafíos

El sitio web de Gigared contenía una gran densidad de información que era presentada a todos los usuarios -tanto futuros clientes como clientes existentes- sin una clara distinción. Esa superposición del mensaje estorbaba en el proceso de venta y en la experiencia del cliente a la hora de buscar el contenido deseado.

¿Y si existiera una forma de responder separadamente a las particularidades de dos tipos de usuario muy distintos?

💡 Soluciones

Navegación

Siendo el objetivo primordial la adquisición de nuevos clientes, la navegación se compone de un menú principal con los enlaces a las secciones de los productos, junto a un CTA como elemento dominante que dirige a la página de contratación. …

🎯 Goals

• Increase the acquisition rate of new clients
• Improve the satisfaction level of existing clients

⚠️ Challenges

Gigared website contained a high density of information that was presented to both the future and current clients without a clear distinction. This message overlay was hurting the sales process and the overall experience of existing clients when searching for the content.

What if there was a way to respond distinctly to the needs of two very different types of user?

💡 Solutions

Navigation

Considering that the primary focus is on acquiring new clients, the main menu consists of links to the product pages along with a dominant CTA that leads to the plans page. …

🎯 Goals

• Increase brand awareness
• Boost sales

⚠️ Challenges

Borsalino clients are not the end customers, but the stores that later sell the glasses to them.

The website conversion rate was determined by a form that the user had to fill in in order to receive an email (manually written) with the list of stores near his/her location that sell Borsalino .

This process required a lot from the user who (even if he/she overcomes the natural resistance to complete a form) is forced to wait for a response. …