Best Time to Post on LinkedIn

Fernando Pessagno
2 min readSep 3, 2024

--

Why Timing Matters on LinkedIn

When it comes to LinkedIn, timing is everything. Posting at the right time can mean the difference between your content being seen by thousands or getting lost in the noise. LinkedIn is a professional network where users tend to have specific browsing habits, making it crucial to understand when your audience is most active.

General Best Times to Post on LinkedIn

While there is no one-size-fits-all answer, studies have shown that certain times generally yield better engagement on LinkedIn. Here’s a breakdown of the best times to post:

  • Weekdays (Tuesday to Thursday)
  • Morning (7:30 AM — 9:00 AM)
  • Lunchtime (12:00 PM — 1:00 PM)
  • Evening (5:00 PM — 6:00 PM)

Industry-Specific Posting Times

Different industries have unique engagement patterns on LinkedIn. Here’s how to tailor your posting times depending on your industry:

  • Technology
  • Healthcare
  • Marketing
  • Finance

Tailoring your posting times to your industry can significantly enhance the reach and engagement of your content.

How to Determine the Best Time for Your Audience

While general guidelines are helpful, the best time to post on LinkedIn ultimately depends on your specific audience. Here’s how you can analyze your audience to find the optimal posting time:

  • Check LinkedIn Analytics
  • Experiment with Different Times
  • Understand Your Audience

By analyzing your audience and testing different times, you can fine-tune your posting strategy for maximum impact.

Enhance Your LinkedIn Strategy with aiCarousels!

Ready to boost your LinkedIn engagement? aiCarousels offers the tools you need to create compelling content and share it at the optimal times.

--

--