Ultimate Guide to LinkedIn Carousel Ads: Specs and Benefits 🎠

Fernando Pessagno
2 min readJun 12, 2024

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What is a Carousel Ad on LinkedIn?

A LinkedIn carousel ad allows businesses to showcase multiple images or videos within a single ad unit on the LinkedIn platform. This format enables more dynamic storytelling and product showcasing, allowing companies to engage more deeply with their professional audience.

Are Linkedin Carousel Ads Effective?

LinkedIn carousel ads offer a versatile platform for marketers to convey their brand’s story, showcase various products or solutions, and engage with their target audience in a more interactive way. They are perfect for driving higher engagement and obtaining detailed insights into your audience’s preferences.

Why Choose LinkedIn Carousel Ads?

  • Enhance Storytelling in Your Campaigns
  • Showcase Multiple Products or Services
  • Drive Higher Engagement Rates
  • Collect Valuable Insights on Audience Interactions

LinkedIn Carousel Ad Specs

  • Name your ad:
  • Introductory text:
  • Slides:
  • Max file size: 10 MB.
  • Max image dimension: 4320 x 4320 pixels.
  • Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio.
  • Images will be scaled to 312 x 312px.
  • Rich media formats supported: JPG, PNG, GIF (non-animated only).
  • Headline text for each image card is a maximum of two lines before being truncated.
  • Character limits:
  • Destination URLs:
  • Editing:

How to Create a Carousel Ad on LinkedIn?

Creating a carousel ad on LinkedIn is a straightforward process designed to help businesses effectively reach and engage their professional audience. Here’s how you can start:

  • Access LinkedIn Campaign Manager:
  • Select Carousel Ad Format:
  • Upload Images and Add Text:
  • Finalize and Set Budget:
  • Launch Your Ad:

Take advantage of LinkedIn’s analytical tools to measure the success of your carousel ads and gain insights to improve future campaigns.

Streamline LinkedIn Carousel Creation

LinkedIn carousel ads are a great way to share your brand’s narrative and highlight multiple aspects of your business. aiCarousels can simplify this process. It’s a tool that helps you create effective carousel posts, and it can also be used for ads as they meet LinkedIn’s advertising requirements.

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Fernando Pessagno
Fernando Pessagno

Written by Fernando Pessagno

Founder at aiCarousels.com and ResumeMaker.Online. Follow my #buildinpublic journey on X: @Fer_MOMENTO

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